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When you reach out to a given company contacts, use it as a lead to verify whether you have an exceptional team to work with. If you contact the SEO company for the first time, you need to avoid rushing them over even when you need fast results. In the SEO industry, it’s advisable to pick a company that is conversant and familiar with your kind of business. If you have a local business, choose to go for an SEO company that understands that nuance of local SEO marketing.
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SEO marketing requires monitoring and reporting which explains why you need experts from your area. If you want peace of mind, avoid SEO experts who promise to deliver the top page rank on silver platter. If you are with an SEO company that is making outlandish claims; it could be using black hat techniques that lead to page penalization.