Integrating Influencer Marketing In Your Campaigns In the past few years, the role that influencers have in promoting and marketing content has been noticed. This is the reason why a number of content marketers have decided to incorporate influencer marketing and several other means of content promotion in their campaigns. Many companies started to invest in such as it showed promising results to in influencer marketer statistics. Some of the social media sites that are perfect for sharing content are Instagram, Twitter, Facebook and YouTube to which these platforms were able to amass millions to even billions of active users a month. Say that you find an influencer marketer and has established a relationship with them, they can open new doors for you. But then, the true question here is, how you can put together content marketing as well as influencer marketing on the same page? For this reason, the following tips may help you to get started. Number 1. Find out the authorities in your niche – every single niche has its authority and these are basically the people who have experience and vast knowledge in their respective field or industry and they can impart what they know to others. People are seeking for these tips and professional advice and because they look up to these authorities, they can influenced by them and follow their link. The influencer on that note has already an impact on the consumer’s behavior on what or where to buy. Thus, if the influencer is on your side, they can directly point these people to your store and make a quick sale out of it.
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Number 2. Evaluate the influencer – it is just impossible to contact all prospective influencers at once because let’s face the fact, it is a waste of your energy and time. Most of them will even ignore you or worse, many are not actually suitable for your brand for some reasons.
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It is preferable if you can work with one whose content has high relevance to you brand, after all you should know that the following of the influencer isn’t the only factor that must be taken into account prior to working with one. Number 3. Establish your relationship with the influencer marketer – finding out how you can connect with your prospect is hard already and even feels a bit awkward at first. Starting small is the simplest and the least creepy way to do it. For the subsequent weeks, you can do this by dropping a comment on their posts, following them on Facebook, Twitter or Instagram, subscribing to their blog sites and so on. You should not stop until they began to notice you and when it comes, that’s when you must take actions by being friendly and respond to their replies, this would make them to check you out and the rest will follow.